Cameron Ficca

Best Practices for Tracking News Coverage

One of the many tasks that public relations (PR) agencies perform on a regular basis is tracking editorial coverage. In most cases, we track coverage that is expected, such as a story based on a press release, or a by-lined article placement. On other occasions, we may be looking for unexpected coverage, for instance from […]


Learning How to Learn: The Chunking Puzzle

I recently started an online course through Coursera called “Learning How to Learn,” after a colleague recommended it. While there are no shortcuts that completely revolutionize the way that we learn new information, there are several tips and tricks that people can employ to enhance their pursuits. For me, my biggest breakthrough came in the […]


Reflecting on United Airlines’ Disaster

As 2017 comes to a close, I thought it would be interesting to look back on one of the bigger crises of the year: the forcible removal of a passenger from United Airlines’ flight 3411. Many people remember the disturbing video that fellow passengers captured of the screaming and bloodied man being dragged by security […]


Twitter Doubles Its Character Limit

In case you missed it, on Nov. 7 2017, Twitter granted most of its users the ability to double the length of their tweets to 280 characters. Users had previously been limited to posts of 140 characters, challenging them to be concise in a way that wasn’t required on other social media platforms. For instance, […]


Building Motivation as a Learned Skill

Recently I began reading Charles Duhigg’s book, Smarter Faster Better, about how to be more productive in life and business. The first chapter focuses on motivation, which is important because motivation is often the driving force or reason that people strive to reach a goal, endeavor towards personal success or work to solve a problem. […]

Communication Strategies that Move Product. Sell Services. Grow Brands.

We are experts at harnessing PR to achieve business results. We are quick-study strategists who know how to get the job done. Learn more »


We are big believers in the power of strategic public relations to meet business goals. You could even say we wrote the book on it. Check it out »