Hattie Schafhausen

Turning the Tide: P&G’s Response to the Tide Pod Challenge

Recently, it’s become apparent that people will do just about anything, no matter how dangerous, to become internet-famous. Who could have guessed that eating highly concentrated packets of laundry detergent – an activity that can possibly kill you – would become an internet sensation? For those who are not yet aware, the Tide Pod Challenge […]


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Guidelines for Pitching Discover Magazine

Discover magazine consistently has delivered refreshingly understandable reports on complex developments in science, medicine, technology, and the world around us for more than 30 years. It is highly regarded for compelling stories that are thought-provoking and raise important awareness to sometimes obscure topics. One of our clients is conducting some groundbreaking scientific research. Because of the […]


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Domain Authority 101: The Beginner’s Guide to Search Engine Ranking

When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search […]


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Stay Smart and Informed With Podcasts – Your PR Career May Depend on It

Whether it’s an hour spent in bumper-to-bumper traffic, a 20-minute walk to class, or sitting on the bus through 37 stops, most people have to endure some form of a daily commute. The way we spend that commute time, however, can vary significantly. Some people listen to music, some read books, and others talk on […]


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Reflecting on the iPhone’s Tenth Birthday

September has arrived in full swing with back-to-school preparations, football-related programming, and dreams of pumpkin spice lattes. One September event that I look forward to (more than any kind of latte!) is the release of the next generation iPhone. This month, Apple is unveiling a major redesign of the iPhone, but most importantly, this year […]


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