Hattie Schafhausen

Let’s “Taco ‘bout” Taco Bell’s Success with Twitter

Since its 2013 social media crisis, when a photo of an employee licking a stack of taco shells surfaced online, Taco Bell has risen to be an exemplary – and often hilarious – model of a business that uses social media for customer engagement and that shows off its brand personality while doing so. What […]


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