Beth Mayer

Data’s in the Driver’s Seat When It Comes to Powering Automotive Innovation

It seems you can’t open a newspaper or turn on the TV without someone talking about the inevitable future of self-driving (autonomous) cars. Forget stressing over parallel parking – take your hands off the steering wheel and your car will do that for you in the future, if it’s not already! Just like computers, cell […]


In Defense of Fun Fun Fun in the Workplace

While it seems counterintuitive, the idea of “fun” in the workplace is actually pretty divisive. There’s always at least one overly enthusiastic member of an office “Fun Committee” who is just a little too excited about organizing the next happy hour, or potluck, or ping pong tournament (“Cake in the break room for Karen’s birthday!!!!!”). […]


Circle Back and Ping Me When You Have Bandwidth: Trying to Cut Through the Jargon and Buzzwords in Tech PR

Last week I was trying to make plans with a friend and suggested he “ping me” when he had a better sense of his schedule. “What’s ping?” he asked. “Is that a new app or something?” That’s when it hit me. I had become a corporate buzzword abuser. I “circle back” with reporters. We strive […]


Don’t Eat The Marshmallow! And Other Lessons from Harvard

September typically marks the return to school for children all over the country, but earlier this summer I had the opportunity to pack up my notebooks and pencils and head off to Harvard for a leadership workshop with Communiqué PR’s management team. The session, “Managing Yourself and Leading Others” was packed into a solid two […]


How to Fight Off That Su-Su-Summertime, Summertime Sadness and Keep PR Activities on Track

OK, I’ll admit it – as I’m typing this blog post right now, it’s a gorgeous, sunny, 70-degree summer day in Seattle and it’s taking every ounce of self-control I have not to get distracted by the clear blue sky outside my window. Summertime can be a productivity challenge when it comes to keeping activities […]

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