Beth Mayer

How to Fight Off That Su-Su-Summertime, Summertime Sadness and Keep PR Activities on Track

OK, I’ll admit it – as I’m typing this blog post right now, it’s a gorgeous, sunny, 70-degree summer day in Seattle and it’s taking every ounce of self-control I have not to get distracted by the clear blue sky outside my window. Summertime can be a productivity challenge when it comes to keeping activities […]


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Do’s and Don’ts to Help You Thrive In One of the Most Stressful Jobs of 2017

Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such […]


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Don’t Discount the “Old School” Email Newsletter – They’re Doing Better Than Ever

For startups with limited marketing resources, it can be a challenge to prioritize which materials and channels will provide the most ROI and engagement with target audiences. For companies with complex and technical offerings, white papers and data sheets can be effective ways to share detailed product information; for other companies, a robust blog and […]


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Blogs, Medium and LinkedIn: Which Platform is Best For You?

As content marketing becomes an integral part of a company’s overall marketing mix, identifying the right platforms to leverage for publishing and distributing content has become a key priority for many marketers. Most companies have their own corporate blogs as a channel for lead generation, driving website traffic, customer engagement, and industry and competitive perspective. […]


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Writing a Case Study? Try Thinking Like a Reporter

Of all of the different types of PR materials we get to develop for our clients – ranging from press releases, media pitches, FAQs, byline articles and more – my all-time favorite is customer case studies. There’s excitement and enthusiasm behind case studies that are all-too often lacking in other types of PR content. For […]


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