Alice Espana

11 Quick Tips to Enhance Your PR Writing Skills

I have always enjoyed writing as an art. Words are fun to play with and the creative process excites me. Within the past year, however, I realized I need to upgrade the tools in my toolbox if I want to take my career to the next level. I am thrilled to say that Communiqué PR […]


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Vision Technology Innovator Apical Acquired by ARM

Congratulations to our recent client, Apical, a London-based company specializing in embedded imaging and vision technology, for its acquisition by ARM! ARM Holdings, one of Britain’s few large global tech companies, acquired Apical for $350 million to accelerate ARM’s long-term growth strategy into new markets, such as driverless cars, security systems, robotics and other connected […]


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The Target Boycott: How Target is Successfully Dodging a PR Nightmare

With Target’s new gender-neutral policy that offers customers and employees the freedom to use the bathroom or fitting room that best aligns with their gender identity, comes an inevitable national debate over an already controversial social issue regarding equality. On April 19, 2016, Target issued a statement about its new policy and almost one month […]


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PR vs. Advertising: The Difference between Earned and Paid Media

PR and advertising are both important in a company’s overall marketing mix, but the two play entirely different roles. On a number of occasions, I have had to explain to people what PR is, what PR professionals do, and how PR differs from advertising. To put it simply: PR is earned media and advertising is […]


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How PR Helped Healthcare Innovator BlueBin

For several years, Communiqué PR worked closely with BlueBin, Inc., an innovator in the healthcare industry, to help the company increase general awareness and enhance its perceived value. Since 2009, BlueBin has specialized in supply chain solutions for healthcare organizations worldwide. Its goal is to improve and streamline the healthcare supply chain process, ultimately ensuring […]


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