Molly Strong

Seattle-Based StratusCore Announces General Availability of its Platform to Reimagine Hollywood and Digital Production

While motion imagery takes viewers to new worlds, the content creation process has been stuck in the dark ages – until now. In January, our client StratusCore, a virtual content production company, announced the general availability of its cloud-based digital content production platform and suite of tools for the digital content community. By coming out […]


New Year, New Company Messaging? Try Media Training

As we kick off 2017, it’s an opportune time to consider media training for your spokespersons. Consider the following. Since last year, have your messages changed or evolved? Have spokespersons had an opportunity to practice delivering those messages in a clear and consistent manner? Do you have new subject matter experts or executives who need […]


Why PR Pros Should be Worried about Fake News – And How We Can Fight It

While fake content has circulated in tabloids and on the internet for years, the 2016 election has given us a reason to take it seriously. Stories about the Clintons selling weapons to ISIS and Trump winning the popular vote (he didn’t) spread like wildfire, and in some cases outperformed real news. The false narrative that […]


CPR at UW: The Power of Owned, Earned and Paid Media

Earlier this month, my colleague Beth Mayer and I had the pleasure of presenting to a marketing class at the University of Washington. Specifically, our presentation focused on owned, earned and paid media – and how to leverage each to support a company’s business objectives. As a former teacher, I enjoyed dusting off my pedagogical […]


Looking Ahead to 2017: What’s On the Horizon for Marketing

With 2017 just around the corner (it’s hard to believe, I know), marketers and journalists are already predicting trends set to take off in the coming year. I recently read an article in Forbes highlighting the top 10 marketing predictions for 2017 and found the following predictions to be particularly on point: Data scientists will […]

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