Sarah Elson

A Place for Mom Reveals New Report on Senior Housing and Care Costs

This week Communiqué PR’s client A Place for Mom (APFM) released new findings from its National Senior Living Cost Index, which looks at costs for three primary senior living categories in the U.S.: Independent Living, Assisted Living and Memory Care. The Cost Index draws on APFM’s comprehensive database of families that have moved into senior […]


Tips for Prioritizing When Everything Is Urgent

Every PR professional has had days when your inbox feels more like a tennis-ball cannon firing a seemingly endless stream of requests marked “Urgent!” With each ping, you become a little more frazzled. On busy days like these, it can be tough to see the big picture and determine what to tackle first. However, taking […]


Living in Damage Control Mode: A Look at Planned Parenthood’s PR Strategy in the Age of Political Polarity

Every morning before leaving the house, Betty Cockrum makes sure she is camera-ready. For the average CEO this is an unnecessary precaution, but as the president and CEO of Planned Parenthood of Indiana and Kentucky, last-minute media appearances are a frequent occurrence. Cockrum has been interviewed for HBO, Vice, Rolling Stone, the Daily Show, and […]


A Beginner’s Guide to Creating a Social Media Content Calendar

As anyone who actively posts on social media can attest to, crafting a winning post takes time – from finding the right image, to drafting a witty caption, to incorporating the right hashtags, it can be a long process. If you manage social media for a brand, coming up with thoughtful content on the fly […]


4 Tips for Getting Clients to Buy-In on Your Ideas

As PR professionals, our success hinges on getting buy-in from clients on our ideas. Without clients’ approval to execute our strategies, we cannot drive results. But getting buy-in can be challenging, particularly if your idea is out-of-the-box. Kodak, for example, chose not to pursue digital cameras after the first one was developed in their lab […]

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