Daniel Gabis

Online Media You Should Know

The Pew Research Center recently released its “State of the News Media 2014” report, which contains some unsurprising information about the growth of digital news consumption and publishing. Consumption of news on mobile devices and via social networks is still trending upward: About half of Facebook’s users read their news on Facebook for instance, whether […]


Finding Your Audience

So you want to pitch a story. The modern public relations practitioner has thousands of ways to reach his or her audience. There are mommy blogs, industry blogs, analyst reports, social media, national dailies, niche market outlets and glossy magazines—not to mention your company’s or client’s own online newsroom. With so many options available, it’s […]


Getting Technical: Why It’s Critical That Your PR Team Understands Your Product

Does your PR team speak geek? If they’re in the tech industry, they had better learn. Too often in the tech world you hear about a divide between engineering or product management teams and groups like PR or marketing. It’s easy to see why this could be the case. You wouldn’t ask your PR team […]


Reaching New Customers for Twisted Pair Solutions

Last week my colleague Heather looked at some of our team’s great work for our client Mobidia. This week, I thought we would take a look at our work for Twisted Pair Solutions, a company here in Seattle that delivers push-to-talk over broadband solutions. Need to link all different types of communications networks and devices […]


STEM Education is Still a Problem, Especially for Small Tech

If you’ve been to a technology conference in the last few years then you’ve heard about our country’s STEM (science, technology, engineering and mathematics) education crisis. You’ve heard that our country’s future economy depends on training more students in these critical fields to prepare them for jobs in programming, engineering and more. A lot of […]

Communication Strategies that Move Product. Sell Services. Grow Brands.

We are experts at harnessing PR to achieve business results. We are quick-study strategists who know how to get the job done. Learn more »


We are big believers in the power of strategic public relations to meet business goals. You could even say we wrote the book on it. Check it out »