Colleen Moffitt

Truth in the Age of Digital Fakery

In late September, I had the opportunity to participate in a compelling dinner salon discussion with a handful of local technology and business leaders hosted by Intentional Futures. The topic of discussion focused on “the fight for truth” and how news organizations can combat fake information in light of new technologies. The fight for news […]


Next Week’s GeekWire Summit – Will You Be There?

The local tech community will come together again next week for the annual GeekWire Summit to hear from leaders of known brands including Amazon, Microsoft, Starbucks and Zillow, as well as lesser known experts who are driving change through technology. The conference agenda, which runs Monday from 8:30 a.m. to 4:30 p.m. and Tuesday from […]


Communiqué PR and Kortext Partner to Teach Principles of Public Relations to Students Worldwide

Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa. Through this agreement professors can now easily access “Strategic […]


Recent “PR Problems” Are Far Bigger Than PR Problems

Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With […]


PR Guidance for April Fools’ Day

With April Fools’ Day fast approaching, we want to provide some guidance to PR and marketing professionals before pulling the trigger on any planned pranks. Below we have listed past blog posts we developed that share tips to consider when planning an April Fools’ Day spoof announcement. These posts share best practices for evaluating whether […]

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