Sheridan Smalley

The Digital Debate: What the State of the News Media Means for PR

Digital or print? In the PR world, it’s a question we hear all the time. As outlets increasingly turn digital and audiences go mobile, many in the industry wonder whether print coverage—the onetime king of earned media—still carries the same weight, or if their interests would be better met with a digital-first approach. And what […]


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Joke’s on You: Should PR Pros Leverage April Fools’ Day?

This past week, April Fools’ Day once again took the Internet by storm as brands unleashed jokes and hoaxes (here’s one of our favorites, complements of Petco). But not everyone was laughing—through all the pranks, we were most intrigued by an article from Entrepreneur’s editorial director, Ray Hennessey: “Entrepreneur editor: Prank us on April Fools’ […]


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LeoSat Hits the Satellite Industry Scene, Reveals Plans for a Global Data Network

As every PR pro can attest, one of the best parts of our job is supporting companies doing interesting, innovative things that make the world a better place for all of us. We recently had such an opportunity with our client LeoSat, a newcomer to the satellite industry devoted to bringing high-performance, cost-effective broadband service […]


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The Dos and Don’ts of Deflategate – Lessons for PR Pros

By now, you’ve likely heard about the Patriots’ latest controversy known as Deflategate, where it came out that 11 of the Patriots’ 12 game balls during their AFC championship victory over the Colts were underinflated. For those non-football fanatics, this is a major violation since underinflating the balls makes them easier to grip, pass, and […]


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Infographic: 5 PR Takeaways from Social Media 2014

Before getting too settled into the new year, it’s always wise to take a look back at last year to see what we can learn moving forward. In that spirit, I thought to share an infographic I stumbled across from digital marketing agency Didit that offers a nice, concise wrap-up of social media in 2014. […]


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