Alexis Goodrich

Flipboard: Best Practices for Building Your Brand Magazine

In this rapidly evolving age of information, the way in which media is consumed is constantly changing. Readers’ attention spans are limited and with only 24 hours in a day it makes sense to filter out relevant information from spam — finding the “signal” in the “noise.”  Flipboard, an online, magazine-formatted social mobile app, does […]


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Best Practices for Managing an Online Reputation

More and more consumers are making decisions based on reviews from online sites like Angie’s List and Yelp.  In a perfect world, every customer would be a happy customer. Unfortunately, it is usually the disgruntled customer who chooses to leave a nasty review that can leave a brand feeling tarnished. In fact, eight out of […]


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