Renee Gastineau

Cool Use of Analyst Relations

We were pleased to learn recently that our client Nintex, a global leader in workflow solutions and project management was named to Gartner’s list of “Cool Vendors in Program and Portfolio Management, 2013.”  The exclusive report, authored by analysts Robert A. Handler, Matt Light, Jim Duggan, Daniel B. Stang, Donna Fitzgerald, and Elise Olding, highlights […]


Communicating in a Crisis

It seems that bad news is all around lately. I’ve heard this comment a lot from people who reacting to the news of the Boston Marathon, bombings, Newtown, Conn., shootings and fertilizer plant explosion in West, Texas.  “When it rains, it pours,” we are all saying. Unfortunately, we’ve also seen a lot of bad reporting […]


Media Training 2.0

We recently facilitated a media training course for a client who has offices in two cities and more than a handful of executives who could be called on to speak to the media. Over two days, we conducted a seminar on interviewing techniques and then conducted one-on-one mock reporter interview scenarios with eight company executives. […]


The State of the News Media 2013

This week, the Pew Research Center’s Project for Excellence in Journalism released its annual State of the News Media report. Not surprisingly, the findings were dismal for some traditional news outlets. Local TV ratings across the country saw a steep decline, losing 6.6 percent of their audience over the previous year. Readership at local newspapers […]


The Forgotten Power of the Phone Call

We’ve all been there as PR professionals. You deliver a pitch to a reporter via email and then you…wait. And you wait a little more and then you send a follow up email. Still nothing. At this point, you realize you have to resort to a call down in hopes of capturing his or her […]

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