Christie Melby

Working with Influencers: How to Make an Impact with your Audience

Influencer marketing has become an incredibly popular method brands use to reach their consumers—especially social media. A study conducted by Tomoson in 2015 proved exactly why this has become one of marketers’ favorite news tools, stating brands make $6.50 in revenue for every $1 they spend on average on influencer marketing. In fact, so many […]


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Learnings from Hosting a Behind-the-Scenes Tour of Rickreall Dairy

A couple of weeks ago, I headed south to Salem, Ore., to assist in hosting a farm tour at Rickreall Dairy, a farmer-owner of our client, dairy co-op Darigold. While the time away from the office, interacting with the cows and enjoying the fresh air, feels like an adult field trip, there is a lot […]


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How to Successfully Join Political Conversations

Through various social media platforms, including Twitter, Facebook and LinkedIn, brands not only have an avenue to engage with customers, but a way to build a personality and express the brand’s values. And it doesn’t stop with brands. These platforms, along with opportunities to contribute content to well-established media outlets, enable executives to express their […]


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Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service

Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]


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Infographic: The Future of PR

The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating […]


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