Sarah Bohannon

Building a Trusted Brand: Five Values from the Pros

What do Coca-Cola, Apple, FedEx, Target, Amazon and Southwest Airlines all have in common (besides being incredibly successful companies)? According to Entrepreneur magazine, they are examples of the top 10 most trusted brands in America. In its April 2012 cover story, Secrets of the 10 Most-Trusted Brands, Entrepreneur partnered with The Values Institute, a Virginia-based […]


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PR for Mobile Apps

Driving awareness, word of mouth and downloads for new mobile phone apps is no small endeavor. The number of mobile app innovations have exploded since Apple’s release of the iPhone, as evidenced by the more than 500,000 apps ready to be downloaded at Apple’s online App Store. This infiltration of mobile phone apps had the […]


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Smartsheet: A Collaboration Tool for PR Teams

As many PR professionals and marketers may agree, the ability to prioritize multiple assignments and stay on track with a myriad of projects requires strong organizational skills. Recently at Communiqué PR, we started utilizing Smartsheet.com for our project management needs and to facilitate online collaboration. Introduced by the Bellevue-based company in 2006, Smartsheet.com is an […]


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