Karalee Sargent

The Lowdown on Bylines: Four Rules of Thumb

One of our favorite projects to work on for clients here at Communiqué PR is landing byline articles. Byline articles elevate thought leadership by highlighting content experts, and they also help our clients put themselves in a reporter’s shoes. Over the past few months, Communiqué  PR has helped our clients garner coverage through byline articles. […]


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Considering a Career in PR? Six Traits PR Firms Look for in New Hires

The flowers are blooming and the days are getting longer, and that can only mean one thing: college graduation and summer internships are right around the corner. For students studying communications, public relations is a great field in which to work, but there are some things you should keep in mind when it comes to […]


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Before You Hop on the Bandwagon: Questions to Ask Before Co-Branding

As a marketing professional, it can be tempting to hop on the bandwagon of popular trends or memes that are hot with consumers. For example, because of the wild popularity of the release of the Hunger Games movie, a popular nail polish brand named China Glaze released the “Capitol Colors” line of polishes. A new […]


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Keeping Track of Your Brand: Solutions for Budgets of All Sizes

Proactively sharing news and speaking with reporters is what most people think of when they think about public relations, but monitoring mentions of your brand in coverage and social media channels is a key part of being a PR professional. Tracking results in coverage and social media can help you evaluate the success of a […]


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Forget CoTweet: Come Home to Roost

Exact Target, the company behind one of the web’s most popular Twitter management tools, CoTweet, announced last month that they will no longer be offering their free service. Instead, they will be offering SocialEngage, an enterprise-ready, premium social media management solution that comes at a high price. While SocialEngage sounds great, many of the clients […]


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