Heather Campbell

Turning up the Heat – Driving Awareness Through Targeted Media Outreach

With 2013 behind us and the new year just getting underway, now is a great time to look back at the year and reflect on the unique and interesting client campaigns that we worked on at Communiqué PR. One client for whom we’ve had a great experience driving publicity over the course of 2013 is […]


Sheryl Sandberg and Marissa Mayer Headline Dreamforce 2013

Early in November, I was lucky enough to acquire a few passes to attend Dreamforce, Salesforce.com’s annual conference. The four-day conference, which takes place in San Francisco, drew more than 100,000 attendees from the technology industry and is considered the third biggest tech industry event, following TED and CES. Big-name speakers from this year’s event […]


5 Updates to the 2013 AP Stylebook

If you read our blog or you work in public relations or media, you’re likely well aware of the importance of AP style. A couple months ago, the 2013 version of the AP Stylebook was released, with 90 new or updated entries. Ninety updates is a lot of information to process. At the time, PR […]


Creating an Editorial Calendar That Works

There’s no argument about it—content is currency in social media and in media in general. Companies have a wide variety of platforms through which they’re able to disperse content and create a “voice”—various social media platforms, bylined articles, contributed content and corporate blogs are a few examples. In order to be effective with this content, […]


Google’s ‘In-Depth Articles’ Feature – What It Is, and What It Means for PR

If you work in media or technology, you might be aware that Google recently introduced a new search page feature, “In-Depth Articles.” The feature, which aims to provide “thoughtful in-depth content” that “remains relevant long after its publication date,” offers up links to long-form articles at the bottom of the search results page—similarly to how […]

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