Jennifer Gehrt

A Place for Mom’s Walkability Findings

On July 26, 2017, A Place for Mom, the nation’s largest senior living referral service, released detailed findings from its Senior Living Preferences Survey. The findings, which are relevant to seniors, their families and friends, developers and urban planners, revealed some surprising trends in senior housing and care. A Place for Mom found one preference […]


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Important Things to Know About TEDxSeattle

TEDxSeattle is one of the largest and oldest TEDx events in the U.S. Started in 2010, it is a day-long program held each November attracting about 2,600 curious and involved attendees. According to its organizers, “[TEDxSeattle] is carefully designed to honor a city known for its blend of innovators, technology leaders and edgy artists.” Recently, […]


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Agile Best Practices – Opportunities for Marketers

Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]


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How to Score with Facebook Sponsored Content

If you’re a Facebook user you’ve probably come across sponsored content in your news feed. Because people willingly give Facebook so much personal information, the social media giant is good at serving up highly relevant paid content for their consumption. This content comes up alongside user-generated posts, so as people quickly scan their newsfeeds they […]


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Connecting with Generation Z

In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that […]


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