Ruchika Jain

Thoughts on Focus Groups

Recently, my colleague and I attended a focus group conducted by Hebert Research for one of our clients. The aim of the session was to get feedback on a nonprofit’s website and other marketing materials, and it was a productive event. As a result of our experience at Hebert, we thought we’d share a few […]


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Five SEO Tips for Websites

A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 […]


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Crowdsourcing: A New Way to do Business

Crowdsourcing is an emerging trend in which tasks traditionally performed by internal or professional teams are outsourced to a crowd. The term coined by Wired magazine writer Jeff Howe, owes its genesis to the trend of leveraging the possibilities of mass collaboration brought on by the growth of Web 2.0 technologies to achieve business goals. […]


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GeoMarketing: An effective tool for retail businesses

With the proliferation of smartphones, location-based marketing is the latest buzzed about topic. Recently, an article in the Wall Street Journal explained how companies with retail outlets such as restaurants, retail stores and other small businesses can use location-based social networks to increase foot traffic to their storefronts. Location-based social networks, such as Facebook Places, […]


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