As 2017 rapidly comes to a close, we want to share a summary of some of the coverage we helped position for A Place for Mom throughout the year. For those interested in the issues surrounding senior living, this roundup offers a sense of the topics that attracted the most significant attention of journalists and their readers.
A Place for Mom is the largest senior living referral service in North America. As such, the company provides a wealth of information about senior preferences for housing, care and other vital topics. We were honored to help position this useful, practical information.
We began the year by sharing data with journalists about the 10 safest cities for seniors that resulted in the following eight articles:
Next, we developed and distributed news about home equity and using it to fund senior care. This resulted in two articles:
Syndicated content from A Place for Mom remained popular throughout the year. We placed stories about finding love in a senior community, the benefits of shared living for seniors, and tips on taxes, as well as travelling with seniors .Stories included:
In the summer of 2017, we had the opportunity to publicize the results from a survey that clearly demonstrated that seniors want to live in walkable communities. This announcement lead to the following coverage:
This is just a small sample of the coverage we earned throughout the year. We are proud that A Place for Mom is able to provide such a valuable, well-researched resource to seniors, their families and its partner communities. For even more content, we hope you will visit www.aplaceformom.com
Tags: A Place for Mom, Coverage Analysis Filed under: COMMUNIQUÉ PR, Our Results, Strategy