The New York Times recently profiled professional networking leader LinkedIn in a June 16, 2013, article titled “LinkedIn Builds Its Publishing Presence.” The article points out what you may have noticed if you’re an active LinkedIn user: The network is no longer just a place to post your resume and call it a day. Rather, LinkedIn has developed a host of interactive features users can (and are) taking advantage of, some of which include written content.
This content, which LinkedIn started offering in October, is produced under the umbrella of “Influencers,” a select group of leaders that post about various topics through LinkedIn (similarly to a blogging platform). Influencers range from Meg Whitman of Hewlett-Packard, to Charles Duhigg of the New York Times, and offer insights on subject matter from career guidance to lifestyle tips.
There are several ways you can make used of LinkedIn’s now fully developed, content-oriented platform:
LinkedIn is shifting into the contributed-content model we’re seeing across various platforms, including official media sources like Forbes and Harvard Business Review. Not only does this model provide you with a chance to offer your own voice, it gives you a vast pool of curated content from industry experts. Consider taking advantage of this resource, whether for your own brand’s social media and blog content, or for your own thought leadership within your network.
For more on LinkedIn from Communiqué PR, see:
Tags: blogging, content, Creating Content, Influencer, LinkedIn, LinkedIn Influencers, LinkedIn publishing, thought leadership